Renovation · Stuttgart region, Germany · Google, Facebook & Instagram ads

A year of ads brought 24 renovation customers worth over €1.3 million.

Where they started

Giese is a renovation and restoration company in the Stuttgart region, working within about 30 km. Jobs run from straightforward renovations to full restorations. The company was growing, and work was already coming in through word of mouth, partners and past customers. We came in to get more work coming in through ads.

Ran Google and Facebook side by side so each does a different job. Facebook brought enquiries cheaply and in volume, €45 each. Google cost €92 an enquiry, but more of those turned into customers.
Counted every step from enquiry to signed job: a first phone call, a meeting with the project manager, a quote, the signed job. The owner sees what winning a customer costs.
Judged the ads on signed jobs, not clicks.

When this ran

Jan 2025Dec 2025, full year measured

The ads’ share of one booked job

ads: €1,323average job: €55,000

Winning a customer costs 2.4% of an average job.

544enquiries in 12 months
114meetings with the project manager
24customers won
41×back in booked work for every euro spent

From click to booked work

544enquiries
21%
114project meetings
21%
24customers won
≈ €55k each
€1.3m+work won, before costs

Two platforms, two different jobs

Google
163 enquiries at €92 each. Fewer, pricier, closer to buying.
Facebook & Instagram
381 enquiries at €45 each. More of them, cheaper.

Each side ended at 12 customers. Together: 24 for the year.

Taking Google and Facebook together, an enquiry cost €58 and winning a customer about €1,323. A full restoration is around €80,000, a straightforward renovation around €30,000, and the split was about half and half. That puts the 24 customers at over €1.3 million of renovation work won, before any costs. The number is that big because the jobs are big: one signed restoration can cover years of ad spend.

Figures cover the full calendar year 2025. Google, Facebook and Instagram ads only; work from word of mouth, partners or past customers is not included. Enquiries are the ones counted by Google and by Meta, Facebook's ad system. Customers and job values come from the client's own records. The €1.3 million is the value of renovation work won before any costs, and the 41× follows from it. Neither is profit. German market, all figures in euros.

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